Sunday 23 January 2011

Brand identity for your business

Logo is the symbolic representation of a company. It’s a unique combination of characters and graphics creating a single design that is used to recognize a company or a business. Logos are normally used to advertise a company in order to draw attention to visitors win their faith and build firm brand acknowledgment. Therefore a logo should be created as such it should set a striking picture in people’s mind what services and products you provide or sale. You can make your company popular and easily identifiable among people and a chosen one among your competitor with a well-designed logo.

A properly designed graphic logo speaks more than words and being graphic in nature, they transgress the barriers of the written language. Even a person who does not know English will recognize the graphical representation of 'IBM' Such is the power of a worldwide recognized and accepted logo. There are many new companies who are on their way to becoming famous worldwide and they too are looking for a renowned logo design company that will help them with their logo design problems. Just do a search on the net and you will be flooded with organizations that offer logo design services at rates that will amaze you. You had always thought that a logo design company has high overheads and charge a good sum of money, but these rates?

However, do not accept anything till you have seen it yourself. Not even if the company you found on your online search proclaims that they are the best logo design company on the face of the earth. A reputed logo design company does not have to advertise itself so aggressively. They prefer to play quietly and they know that all the major companies know about them and will call on their services whenever required.  With the special effects used in TV ads capturing the minds of the people like never before more and more organizations are converting their logos to flashy ones.

The logo should speak something for you it should engage the audience the logo should be able to talk with your customers & give a message about you to the company. The logo your are purchasing will be keeping the target audience & the kind of products you will serve to the customers. Also make sure that you don't have to change the logo more often than not, especially the startups companies should be very careful about the business. At the same time you should be able to change the logo if you are catering to different markets. The logo should be a memorable one for your customers it should be easy to remember and create a permanent mark in the minds of your customers. At the same time the logo should get customers to start thinking in terms of about your products or services that you offer.

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1 comment:

  1. Pluvo is creating unique brand identities and Web Design Brisbane marketing solutions for the past 15 years. A wide range of business organisations are utilizing the creativity of Pluvo to make a unique position in the industry and create their own brand image.

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